Narrative distribution · Public relations
Signal House is a PR firm built for one place: the social feed. We turn your story into content, then carry it across creators, clippers and fan pages on Instagram and Facebook, and we prove it in verified views.
Reputation used to be printed. Now it is scrolled, shared and remixed before breakfast.
Signal House exists for that moment. We decide how your story enters the feed, who carries it, and how far it travels.
Signal House · Est. 2026What we do
Traditional PR places a story once. We make it travel: written for the feed, carried by many voices at once, and counted in views you can audit.
How it works
One point of contact, one plan, one weekly report. You approve the story; we handle the hundreds of moving parts.
Day 0
Your objective, audience, cities and red lines. We agree what success means in views, reach and sentiment before a rupee is spent.
Days 1–3
Angles, hooks and scripts. Edits, carousels and clip packs. A creator shortlist and page plan you approve line by line.
Day 3 onward
Creators, clippers and fan pages post on a timed schedule, so the story shows up from many directions within hours.
Every Monday
A report with verified views, reach by city, saves, shares, sentiment and your cost per 1,000 views.
The network
A screened bench of creators, clippers and pages, mapped by where they are, what they talk about and how many people listen.
Creators per city. Pulses show where the bench is deepest.
Share of the creator bench by content niche.
Each dot is 5 creators · right column is typical views per post
Deliverables
Every campaign ships as content, distribution and proof. Four formats, each built for a different job in the feed.
Long interviews and trailers cut into 30–60 second hooks for clipper pages.
Facts-first explainers that make a complex story easy to share.
A creator's own format, labelled, briefed on facts and approved by you.
Daily edits, memes and moments from a cluster of fan pages.
Playbook
Three formats we run most often: what happens, in what order, and the number we hold ourselves to.
Film · Theatrical release
Trailer and interview footage cut into 100+ clips, seeded across clipper pages, film fan pages and regional creators, timed to the first three days of ticket sales.
Brand · Product launch
Micro creators in six cities post labelled first-look reviews in the same weekend, followed by a week of clip and fan-page amplification.
Artist · Always-on
A fan cluster posts edits, live moments and behind-the-scenes clips every day, so the audience keeps growing between releases.
Why social
Most PR firms still run on four channels. They work well for credibility. For reach, conversation and proof, the feed is where the deciding audience now spends its time.
How it's bought: pitches, press meets, advertorials
A story placed in a print edition. Strong for credibility and records. Fixed print run, next-day delivery, and no way to know who actually read it.
How it's bought: bytes, panels, sponsored segments
A spokesperson on a news panel or a sponsored segment. Big moments, high cost, and a story that ends when the segment does.
How it's bought: press releases, paid placements
Digital articles on media sites. Good for search and archives. Reach depends on the portal's own traffic and rarely gets shared further.
How it's bought: wire services, syndication
One release sent to hundreds of outlets. Wide pickup on paper, but the same text repeated across sites few people visit.
| Newspapers | Television | News portals | Our channelSocial feed | |
|---|---|---|---|---|
| Who sees it | Readers of that edition | Viewers at that hour | Visitors to that site | Targeted by city, interest and age, through many voices |
| Speed | Next morning | Same day, if slotted | Hours | Minutes, then compounding for days |
| Format | Text and photo | Video segment | Article | Reels, clips, carousels, creator voices |
| Does it spread? | Rarely | Only if clipped | Sometimes | Built to be shared, saved and remixed |
| What you can measure | Circulation estimate | Ratings estimate | Page views, if shared | Verified views, reach, saves, shares, sentiment |
| How you pay | Per placement | Per slot | Per article | Per video or per 1,000 verified views |
| Shelf life | One day | One segment | Weeks, on search | Keeps resurfacing through clips and pages |
Keep the newspaper piece and the TV byte for credibility. Signal House takes that story and makes sure it reaches the people who scroll past newspapers: the 25-year-old in Pune, the founder in Bengaluru, the fan in Lucknow.
Start a campaign
Share the brief and a rough budget. You'll hear back within one working day with a plan, a creator shortlist and a views estimate.
Or email hello@signalhouse.co.in